Here at Urban Wyrm, we partnered with Growmoor Better Growing to bring our innovative vision to life. It was an easy decision to partner with them - Growmoor has extensive horticultural experience, a respected industry reputation, and an unwavering commitment to advancing sustainable alternatives in the gardening world.
A partnership built on experience and innovation
Brian McCuskey, the third-generation leader of Growmoor Better Growing, proudly upholds the family legacy in steering this pioneering business towards success. As Managing Director, Brian oversees the supply of a wide range of growing materials to commercial growers and retail outlets in over 15 countries worldwide.
Recognising the pressing need in the UK market for a peat-free alternative that not only meets modern horticultural demands but also delivers tangible results, Growmoor Better Growing has been proactive in seeking innovative solutions. Brian's determination to find a game-changing alternative led to a fruitful collaboration with Chris Holgreaves & Ashley Day, Urban Wyrm’s visionary founders.
Through diligent research and development, our worm cast material has emerged as a revolutionary peat-free compost that offers unparalleled benefits in seed germination, root development, moisture retention, and nutrient absorption. Brian McCuskey strongly believes in the unmatched advantages of our approach, setting a new benchmark for sustainable growing practices.
The partnership between Growmoor and Urban Wyrm not only signifies a commitment to innovation and sustainability, but also promises to reshape the landscape of peat-free gardening. Together, we provide growers with a superior option that excels in performance while championing environmental sustainability.
“For Urban Wyrm, aligning with Growmoor Better Growing was a clear choice,” says Chris Holgreaves, co-founder of Urban Wyrm. “Growmoor’s longstanding credibility and dedication to innovation in horticultural products stood out to us. We wanted a partner who could support our goal of making peat-free gardening accessible and effective, and Growmoor’s involvement elevates our brand with its expertise and reach.”
Chris has specialised in producing worm casts for many years, and originated the brand from what used to be known as Pete's Peat Free. The co-founder Ashley Day has built a reputable pathway within growing mediums since 2018, working with garden science experts and the National Trust and now supports Growmoor and Urban Wyrm with their marketing strategy.
Pioneering the future of peat-free growing
With over three decades of combined experience, Growmoor Better Growing has a proven record of producing premium horticultural products, from potting soils to commercial substrates.
Recently, Growmoor has expanded its focus to include sustainable, peat-free solutions for both hobbyists and commercial growers, furthering its reputation as a forward-thinking, environmentally-conscious company. This drive to innovate with sustainable materials aligns seamlessly with our vision of introducing worm casts as a transformative growing medium.
As the UK gardening market increasingly shifts towards sustainable practices, the partnership between Urban Wyrm and Growmoor Better Growing exemplifies a shared commitment to change. Our worm cast mediums offer the high-performance results that growers are looking for while setting new standards for sustainable growing practices. Our partnership not only supports the market’s demand for peat-free solutions but also represents a joint effort to lead the horticultural industry in a more sustainable direction.
Urban Wyrm’s range, backed by Growmoor’s expertise, has already won acclaim, including the Sustainable Product of the Year Award at Glee 2024 and the Best New Sustainable Product Award at the South West Growers Show. As we continue to develop our product line under Growmoor’s guidance, this partnership promises to reshape the future of peat-free gardening, providing gardeners with a proven alternative that excels in performance and prioritises sustainability.
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